Your arguments WHY customers should go with digital transformation
After being dependent on technology for so many years, we all know how difficult it is for anyone to work on some project or complete any task (before a deadline) without using all the tools and shortcuts that technology provides us.
It is too often that people link digital transformation with just some simple piece of tech, and do not pay attention to its potential in the business sector. Your customers must understand that digital transformation is something far off than just implementing some software like ERP.
Why it is important to think about digital transformation
All around the globe, it is transforming business workplaces into an “efficient and easy to work-in” environment, digitising not only your old ways but your mindsets as well.
And if someone is still not including these new methodologies, then they won’t survive in this competitive market for much long.
Just by taking a few important steps, you can provide your customers the best product, excellent services and an interactive system that they always desired. This way, by putting them in the central focus, you can convert your satisfied customers to “loyal customers” who will always talk and advertise about you, because a satisfied purchase by a person tends to spread on its own .
Don’t forget, In today’s business system, customer satisfaction has become the holy grail and you definitely can’t let a customer be unhappy with you. Transparency of the internet provides them with the ultimate strength, and it won’t take them more than a few clicks to change their supplier. In order to fulfill all their demands and greed, digital transformation is a game changer.
Your arguments as a Provider
As Andrew Binns said:
“Transformation shifts entirely what you know about your customers, And it shifts what kind of relationship you can form with customers. You can make them more intimate.”
By doing some analytics and tracing customer’s past purchases and industries they are working, you can have a clearer picture of what your customer really desires. With the help of some useful tools, your customer service employee can clearly see their problem, providing them with the exact insights, and the current status of their issue. This way you’ll not only be saved from many potential order cancellations, heavy losses but also you’ll be able to build a much longer and healthier relationship.
Some other trending (and simple) technologies like cloud computing can scale up your business gigantically and can provide your customers a better experience. In addition, by implementing some new methodologies you can roll out new updates, and can give your customers, the fresh and trending features, faster than ever.
All around the world, countless organizations still use old, non-integrated, user-unfriendly and/or outdated software solutions to run their businesses. Unavoidably, this leads to inefficiencies in today’s fast changing world with demanding and impatient customers.
When it is time to modernize
In the western world, organizations modernize their ERP and CRM solutions every 8 to 10 years. That is either an upgrade or a complete replacement. In some industries, this number tends to increase due to the current crisis. But also due to the fact that many organizations postpone these projects – even if they actually have to act.
So why do companies postpone the modernization of their business software in the first place? Well, there are various reasons! Varying from the questions who’s to blame that the old solutions don’t fit anymore. And looking up to the complexity and the effort of the replacement. To the fear of damaging individual curriculum vitae in case of project failure.
An important question is what the potential business impact of this delay is. While the list of consequences is a long one, we’ve selected a number of issues that can have a serious material impact on your business:
- Maintaining the current high Cost of Ownership (TCO) that unavoidably belongs to the deployment of on-premise software solutions based on your own server hardware and the internal system management.
- The cost of current poor or broken business processes will continue. And go up even further if you don’t fix it shortly. This can result in a decrease of customer and employee satisfaction. And eventually in the loss of customers and the departure of employees.
- For your current manual processes, a delayed modernization makes dependent on the brains of your senior employees who will leave your company shortly when they retire.
- Perhaps the most important issue: missing out on the ongoing innovation that we see in the cloud-based solutions these days.